Our Capabilities

We have experience in a wide variety of project types and employ a broad range of solutions for our customers.  Some examples are shown below:

 Types of Projects

• Growth Strategy
• Value-Driven Segmentation
• Market Landscape / Benchmarking
• Innovation Process
• New Product and Concept Tests
• Value Proposition / Brand Positioning
• Market Sizing / Opportunity Assessment
• Acquisition Due Diligence
• Win / Loss Assessment
• Customer Journey
• Customer Satisfaction / Loyalty
• Channels Strategy / Channel Design
• Pricing and Channel Discount Structures
• Sales Force Effectiveness
• Key Account Programs
• Multi-Country Studies

Methodologies / Approaches 

• In-Depth Interviews – via Telephone or Face-to-Face
• Focus Groups—Personal and Online
• In-Store, In-Office, In-Home Ethnography
• Mystery Shopping
• Web Surveys, Chat Rooms, Bulletin Boards
• Structured / CATI - both Quantitative and Qualitative
• Software-Based Research Methodologies

Industry Verticals 

• HRO / BPO
• Software and Layered Applications
• Computers and Peripherals
• Financial Services
• Manufacturing (Discrete and High-Tech)
• Process Automation
• Industrial Equipment and Supplies

• Office Equipment and Consumables
• Building Products and Tools
• Distribution 

Markets Served 

• North America
• Central and South America
• Europe
• India/MEA
• China/Asia Pacific