CoulterKnox Consulting provides research-based consulting to help clients address a broad range of marketing strategy and implementation challenges.
Our core method derives from understanding the decision process. Customers don't always seem to make the choices they ought to make - or the choices that providers would like them to make... Most Decision Makers do behave rationally, but it takes focused effort to understand and interpret their decision behavior and drivers - enabling more effective implementation and more realistic assessment of strategy.
Our homework gives clients visibility into their current or potential markets, and ensures analysis and recommendations based on real marketplace feedback.
How do we do this? By talking with the market, those living and breathing the market space - customers, channels, competitors - primary feedback is a cornerstone of any good analysis.
We apply this homework-based voice of the customer approach to a variety of "products and services" for our clients:
- Growth Strategy
- Value-Driven Segmentation
- Market Landscape / Benchmarking
- Innovation Process
- New Product and Concept Tests
- Value Proposition / Brand Positioning
- Market Sizing / Opportunity Assessment
- Acquisition Due Diligence
- Win / Loss Assessments
- Customer Journey
- Customer Satisfaction / Loyalty
- Channel Strategy / Channel Design
- Pricing and Channel Discount Structures
- Sales Force Effectiveness
- Key Account Programs
- Multi-Country Studies
